Shelf-placement + rep-enablement partnership for the high-margin hydronic category that sits between ABC's existing radiant and HVAC SKU sets.
The category fit. ThermaSlab is a factory-built radiant floor panel — structural core, factory-routed PEX, gel-cushion, and finish floor integrated into one drop-in unit that replaces subfloor, heating system, underlayment, and finish in a single step. It is hydronic-eligible (boiler or heat-pump water heater supply), it loads to 2,000 psf, and it ships in two panel sizes (Standard 24"×48" and Large Format 48"×96") times eight finish SKUs — 16 line items total, a tight shelf grid that maps cleanly onto ABC's premium flooring and HVAC aisles. Why ABC. ThermaSlab's premium custom-builder wedge (projects >2,500 sq ft, hydronic-eligible) is the same audience ABC already serves with high-end boiler, radiant, and HVAC SKUs. A shelf-placement program puts the category on the truck with the rest of the radiant/HVAC basket — and gives builders a one-stop spec.
Palletization, MOQ math, and wholesale band below. Rep-enablement collateral immediately after — one URL ABC reps can hand to any builder.
The contractor collateral an ABC rep would otherwise have to assemble — ROI calculator, head-to-head comparison, install guide, email templates, onboarding form, pilot writeups, FAQ — is already published at thermaslab.tech. One URL to share; no extra deck-building required. ABC reps can hand a builder the link below and walk the spec in.
| Published wholesale band (contractor) | $8–$13 / sq ft · $64–$104 per Standard panel · $256–$416 per Large Format panel |
| SKU count | 16 line items (2 panel sizes × 8 finishes) |
| ABC distributor ground cost basis | TBD per account setup · standard distributor trim is applied to the published wholesale above |
| Suggested ABC sell-through | TBD per account setup · calculated off published wholesale + standard distributor margin band |
| Estimated gross margin at suggested sell-through | TBD per account setup · thermaslab publishes the method, not the per-account rate |
| Average selling ticket (builder basket) | $9–$13K · typical 1,000 sq ft prep floor at spec-sheet pricing |
| Sell-through velocity assumption | TBD per branch · informed by ABC's existing radiant/HVAC turn rate per pilot branch |
| Pricing source | thermaslab.com/spec-sheet · Rev 1.0 · 2026-07-02 |
Per-account distributor margin is held to "TBD" by design — we want ABC's category team to set the spread, not ThermaSlab. The wholesale band, SKU count, and pilot labor assumptions above are all sourced from the published spec sheet so the diligence conversation starts from real numbers, not pitches.
No email or phone required — the partnership team follows up at the contact line shown on the one-pager.