Three short cold-intro emails to GCs, property managers, and developers. Copy, edit the salutation and project specifics, and send.
Hi [First Name], I run product at ThermaSlab — we build a prefinished structural floor panel that bakes the hydronic radiant loop and the finished surface into one unit. Drop it into 16" on-center framing, connect to a manifold, and you're done — no subfloor crew, no separate tile or hardwood trade, no on-site PEX routing. We just wrapped pilot installs with two regional builders and the install-team feedback has been consistent: less scheduling juggling across trades, fewer callbacks on finished-floor quality, and a noticeably faster close-out. Right now we're pricing a small batch of pilot projects at a meaningful discount in exchange for a written debrief on install and homeowner response. Takes about 20 minutes to walk through the panel, the comparison vs. the radiant-plus-tile you're used to bidding, and where the math lands on a typical 2,000–3,500 sq ft home. Open to a quick call next week? I'll send over the contractor spec sheet and a copy of the comparison sheet in advance so you can come in cold.
Hi [First Name], Quick note — I'm with ThermaSlab. We make a single-trade radiant floor product: a structural panel that ships with the PEX loop and the finished surface pre-installed, so a unit renovation is one crew for two trades' worth of work. For property managers running renovation pipelines, the parts that matter are: install time (about 60% of what you'd see for a separate hydronic + tile scope), single-trade coordination (one schedule, one warranty line, one callback path), and noise — the gel-cushion layer in the panel is rated for 40 psi impact isolation, which tenants notice in lower-floor complaints. We pulled together a comparison sheet showing ThermaSlab against epoxy, tile-over-radiant, and stamped concrete on cost, install time, durability, and maintenance cycle. Happy to send the PDF, and I can also quote a pilot install on one of your upcoming unit-turn projects if you want a real cost line instead of a back-of-envelope number. Worth a 15-minute look?
Hi [First Name], Reaching out from ThermaSlab. We're a new entrant in hydronic radiant — our angle is that the radiant loop and the finished floor ship as one factory-assembled structural panel, which collapses what is normally a four-trade scope (subfloor, radiant, underlayment, finish) into a single drop-in. For multifamily and mixed-use projects, the practical consequences are tighter unit-turn schedules, fewer trade interfaces on the critical path, and one warranty line covering both the radiant loop and the walking surface. A few developers we are talking to are evaluating it as a unit-differentiator on the amenity floor (lobby, lounge, fitness) and on the upper-end units where buyers expect in-floor heat. The contractor-spec PDF — dimensions, load ratings, R-values, BTU output, finish options, abbreviated install sequence — is the cleanest starting point. I can also send a copy of the ThermaSlab vs. tile / epoxy / stamped-concrete comparison sheet so your pre-con team can sanity-check the spec. Worth flagging to the team pre-spec, or do you want me to send the PDFs first?